28+ Years. 7+ Brands. GM-Level Leadership. Now Working For You.

Matthew Hansen
Founder & Lead Consultant
Matthew Hansen spent more than 28 years inside automotive retail — advancing from frontline sales through finance management, sales management, and ultimately General Manager, with full P&L responsibility across franchised dealerships representing 7+ brands in multiple U.S. markets.
He founded Auto Buyer Advocates to give consumers and businesses access to the same level of industry knowledge that dealership professionals use every day — applied exclusively on behalf of the buyer.

Matthew Hansen
Founder & Lead Consultant · Auto Buyer Advocates
28+
Years in Automotive Retail
7+
Brands Represented
GM-Level
Executive Leadership
Multi-State
Operations Experience
Began in automotive retail in frontline sales and finance roles, developing foundational expertise in vehicle transactions, customer negotiation, and dealership finance operations.
Advanced into sales management and finance management positions, overseeing transaction volume, team performance, lender relationships, and dealership profitability metrics.
Served as General Manager across multiple franchised dealerships, with full P&L responsibility, multi-department oversight (new, pre-owned, finance, service, parts), and multi-state operational experience.
Founded Auto Buyer Advocates to provide consumers and businesses with independent vehicle acquisition guidance — applying 28+ years of insider industry knowledge exclusively on behalf of the buyer.
28+
Years in Automotive Retail
Spanning sales, finance, management, and executive leadership
GM-Level
Executive Leadership
Full P&L responsibility across franchised dealership operations
7+
Automotive Brands
Nissan, INFINITI, Toyota, Honda, Hyundai, Kia, Volkswagen
Multi-State
Operations Experience
Retail leadership across multiple U.S. markets
Thousands
Transactions Evaluated
New, pre-owned, lease, fleet, and trade-in transactions
All Departments
Operational Depth
New, pre-owned, F&I, service, parts, and fixed operations
Luxury / Near-Luxury
Mainstream Import
Operations
Las Vegas, NV
Primary market — high-volume retail operations
Illinois
Current consulting market — Chicagoland and suburbs
Multi-State
Retail leadership experience across U.S. markets
GM-Level Oversight Included
Vehicle transactions involve much more than selecting a vehicle and agreeing on a price. Trade-in valuations, lease structures, financing arrangements, vehicle history reports, purchase documentation, inventory availability, and dealership processes all influence the outcome.
After spending more than 28 years inside automotive retail — including General Manager roles with full P&L responsibility across multiple brands and markets — Matthew Hansen brings practical experience and industry insight that helps clients make informed decisions with greater clarity and confidence.
The difference between a consumer who researches online and a professional who has managed thousands of transactions is not just knowledge — it's pattern recognition, process familiarity, and the ability to identify what's actually happening in a deal.
28+
Years in Automotive Retail
GM
General Manager Experience
7+
Brands Represented
Multi-State
Operations Experience
All Depts
Sales, F&I, Service, Parts
Thousands
Transactions Evaluated
After decades inside automotive retail operations — advancing from sales through finance management, sales management, and ultimately General Manager — Matthew Hansen recognized that many consumers enter one of their largest financial purchases with limited access to independent guidance.
Most buyers purchase a vehicle every few years. Dealership professionals participate in vehicle transactions every day. That information gap is real, and it consistently favors the dealership.
Auto Buyer Advocates was created to help consumers and businesses better understand pricing, lease structures, trade values, purchase documentation, and overall transaction strategy before committing to a vehicle purchase or lease.
The objective is not to sell vehicles.
The objective is to help clients make informed vehicle acquisition decisions with confidence — with someone who has been on the other side of the table.
Matthew Hansen
Founder & Lead Consultant · Auto Buyer Advocates
Avoid overpaying and uncover hidden costs before signing. Informed clients make better financial decisions.
Get professional guidance without spending weeks researching. We know what to look for and where to look.
Make informed decisions with experienced industry insight from someone who has been on the other side of the table.
Matthew Hansen provides vehicle acquisition consulting services through Auto Buyer Advocates.
Auto Buyer Advocates is an independent vehicle acquisition consulting company and is not a dealership, lender, insurance agency, manufacturer, or brokerage.
Auto Buyer Advocates does not sell vehicles and does not act as a buyer's agent, dealer, broker, lender, or fiduciary.
All vehicle purchase, lease, financing, and trade-in decisions remain solely with the client.
Auto Buyer Advocates may receive disclosed referral fees, marketing fees, advertising compensation, lead generation compensation, introduction fees, or other forms of compensation from certain third-party providers. Any such arrangements do not influence our recommendations, which are based on each client's stated goals, preferences, and vehicle acquisition needs.
Clients are under no obligation to use any third-party provider introduced or recommended by Auto Buyer Advocates.
Schedule a consultation and gain access to professional vehicle acquisition guidance built on 28+ years of automotive retail leadership experience.