Founder & Lead Consultant

Matthew Hansen

28+ Years. 7+ Brands. GM-Level Leadership. Now Working For You.

Matthew Hansen, Founder & Lead Consultant, Auto Buyer Advocates

Matthew Hansen

Founder & Lead Consultant

28+ Years ExperienceGeneral Manager7+ BrandsMulti-State OperationsF&I ExpertiseFleet Consulting

Matthew Hansen spent more than 28 years inside automotive retail — advancing from frontline sales through finance management, sales management, and ultimately General Manager, with full P&L responsibility across franchised dealerships representing 7+ brands in multiple U.S. markets.

He founded Auto Buyer Advocates to give consumers and businesses access to the same level of industry knowledge that dealership professionals use every day — applied exclusively on behalf of the buyer.

28+

Years in Automotive Retail

7+

Brands Represented

GM-Level

Executive Leadership

Multi-State

Operations Experience

Career Background

28 Years Inside Automotive Retail — From Frontline to General Manager

Early Career · Late 1990s – Early 2000s

Sales & Finance

Began in automotive retail in frontline sales and finance roles, developing foundational expertise in vehicle transactions, customer negotiation, and dealership finance operations.

NissanHonda
Management · Mid 2000s – Early 2010s

Sales Management & Finance Management

Advanced into sales management and finance management positions, overseeing transaction volume, team performance, lender relationships, and dealership profitability metrics.

ToyotaHyundaiKia
Executive Leadership · Mid 2010s – Early 2020s

General Manager

Served as General Manager across multiple franchised dealerships, with full P&L responsibility, multi-department oversight (new, pre-owned, finance, service, parts), and multi-state operational experience.

INFINITIVolkswagenUsed Vehicle Operations
Independent Consulting · 2020s – Present

Founder & Lead Consultant

Founded Auto Buyer Advocates to provide consumers and businesses with independent vehicle acquisition guidance — applying 28+ years of insider industry knowledge exclusively on behalf of the buyer.

Auto Buyer Advocates
Credentials

Professional Highlights

28+

Years in Automotive Retail

Spanning sales, finance, management, and executive leadership

GM-Level

Executive Leadership

Full P&L responsibility across franchised dealership operations

7+

Automotive Brands

Nissan, INFINITI, Toyota, Honda, Hyundai, Kia, Volkswagen

Multi-State

Operations Experience

Retail leadership across multiple U.S. markets

Thousands

Transactions Evaluated

New, pre-owned, lease, fleet, and trade-in transactions

All Departments

Operational Depth

New, pre-owned, F&I, service, parts, and fixed operations

Brand Experience

7+ Automotive Brands Across Multiple Franchises

Luxury / Near-Luxury

INFINITI

Mainstream Import

NissanToyotaHondaHyundaiKiaVolkswagen

Operations

Used Vehicle OperationsFleet Operations
Markets & Scope

Multi-State Operations & Leadership Scope

Las Vegas, NV

Primary market — high-volume retail operations

Illinois

Current consulting market — Chicagoland and suburbs

Multi-State

Retail leadership experience across U.S. markets

GM-Level Oversight Included

New Vehicle Sales Operations
Pre-Owned Vehicle Operations
Finance & Insurance (F&I)
Service Department Oversight
Parts & Fixed Operations
Inventory Management
Lender & OEM Relationships
Team Hiring & Development
Dealership P&L Management
Customer Experience Strategy
Multi-Rooftop Operations
OEM Compliance & Standards
Areas of Expertise

Professional Guidance Built On Real Industry Experience

Vehicle Acquisition Strategy
Lease Analysis & Structuring
Trade-In Evaluation
Purchase Agreement Review
Dealer Process Consulting
Fleet Acquisition Consulting
Market Pricing Analysis
Vehicle History Review
Why Experience Matters

Industry Perspective You Can't Get From Research Alone

Vehicle transactions involve much more than selecting a vehicle and agreeing on a price. Trade-in valuations, lease structures, financing arrangements, vehicle history reports, purchase documentation, inventory availability, and dealership processes all influence the outcome.

After spending more than 28 years inside automotive retail — including General Manager roles with full P&L responsibility across multiple brands and markets — Matthew Hansen brings practical experience and industry insight that helps clients make informed decisions with greater clarity and confidence.

The difference between a consumer who researches online and a professional who has managed thousands of transactions is not just knowledge — it's pattern recognition, process familiarity, and the ability to identify what's actually happening in a deal.

28+

Years in Automotive Retail

GM

General Manager Experience

7+

Brands Represented

Multi-State

Operations Experience

All Depts

Sales, F&I, Service, Parts

Thousands

Transactions Evaluated

Our Mission

Why Auto Buyer Advocates Was Created

After decades inside automotive retail operations — advancing from sales through finance management, sales management, and ultimately General Manager — Matthew Hansen recognized that many consumers enter one of their largest financial purchases with limited access to independent guidance.

Most buyers purchase a vehicle every few years. Dealership professionals participate in vehicle transactions every day. That information gap is real, and it consistently favors the dealership.

Auto Buyer Advocates was created to help consumers and businesses better understand pricing, lease structures, trade values, purchase documentation, and overall transaction strategy before committing to a vehicle purchase or lease.

The objective is not to sell vehicles.

The objective is to help clients make informed vehicle acquisition decisions with confidence — with someone who has been on the other side of the table.

Matthew Hansen

Founder & Lead Consultant · Auto Buyer Advocates

Why Clients Hire Auto Buyer Advocates

Professional Guidance. Real Results.

Save Money

Avoid overpaying and uncover hidden costs before signing. Informed clients make better financial decisions.

Save Time

Get professional guidance without spending weeks researching. We know what to look for and where to look.

Reduce Risk

Make informed decisions with experienced industry insight from someone who has been on the other side of the table.

Disclosure

Independent Consulting. Client-Focused Guidance.

Matthew Hansen provides vehicle acquisition consulting services through Auto Buyer Advocates.

Auto Buyer Advocates is an independent vehicle acquisition consulting company and is not a dealership, lender, insurance agency, manufacturer, or brokerage.

Auto Buyer Advocates does not sell vehicles and does not act as a buyer's agent, dealer, broker, lender, or fiduciary.

All vehicle purchase, lease, financing, and trade-in decisions remain solely with the client.

Auto Buyer Advocates may receive disclosed referral fees, marketing fees, advertising compensation, lead generation compensation, introduction fees, or other forms of compensation from certain third-party providers. Any such arrangements do not influence our recommendations, which are based on each client's stated goals, preferences, and vehicle acquisition needs.

Clients are under no obligation to use any third-party provider introduced or recommended by Auto Buyer Advocates.

Ready To Make A More Informed Vehicle Decision?

Schedule a consultation and gain access to professional vehicle acquisition guidance built on 28+ years of automotive retail leadership experience.